Marketing Lesson From Ian McTavish: 7th Generation Scottish Bagpipe Maker

On a trip to Scotland in the 1980s, from my rented car on a road outside of Glasgow, I spotted a crude hand-painted sign nailed to a tree that read, “Ian McTavish Bagpipe Maker.” I slammed on the brakes and took a sharp left turn up a narrow, dirt road. I had long wanted to play the bagpipes, and in a heartbeat decided that bringing home an authentic set of Scottish bagpipes might help to cross that item off my bucket list.

At the end of the dirt road there were two simple stucco structures, each one about the size of a detached two-car garage. One structure appeared to be a home, with a front door sandwiched between two small windows, and a raised porch. Although it had no signage, the other building had a single, large dirty window, and appeared more likely to be the bagpipe maker’s showroom. There was no vehicle, no barking dog, or any sign of human life. But the showroom door was wide open.

I knocked on the open door and called out as I stepped into the main room, which contained a workbench, some tools hanging from hooks, and a pile of wood scraps. I had imagined a display of bagpipes in various stages of completion, but saw nothing resembling the instrument, in whole or part. Just a dirty room with no apparent purpose. I spent a minute looking at the tools and wondering if I had turned down the wrong road, and just as I decided to leave, a gruff voice from a back room barked, “Whadya want?”

As I jumped to attention, a large, bearded man appeared in the interior doorway, wearing a kilt, black tee shirt and work boots. His boots, knees and hands were covered with mud. He repeated his question, much louder. Flustered, and still unsure I was in the right place, I asked politely, “Are you the bagpipe maker?”

“Whadya want?” he asked again, providing some comfort that I had a reason to be standing uninvited inside this cranky Scotsman’s workshop.

Finally answering his question, I stammered: “I’m interested in buying a set of bagpipes. Do you have any that I can look at?”

“No,” he said.

After a long pause, he added, “I make pipes to order. There’s none to show ye here.”

“OK then,” I said, straining to create a conversation, “How long does it take you to make a set of pipes?”

“It depends… ” he growled, growing impatient with my questions.

I persistent, “What does it depend on?”

“It depends on the weather,” he snapped.

Attempting to decipher his answer and to carry the conversation, I asked, “Does the weather affect the aging of the wood that you use for the pipes?”

He gave me a look of disgust and said, “No. If the weather is nice, I’ll be in me garden, and I won’t be in here makin pipes.”

At this point, having groveled sufficiently, I prepared for my exit with one last shot. “My ancestors are from Scotland, Mr. McTavish, and I’m here visiting some of the places where they lived. I’ve always wanted to learn to play the bagpipes, and was hoping you might be able to help me. But I can see that I’ve disturbed you and I apologize for wasting your time. So good day.”

As I turned toward the door, his said, “Hold on, young lad.” His voice softened a bit and he took a step toward me.

“I’m the 7th generation of bagpipe makers in me clan, and I make the best pipes in Scotland. You Americans come over here and try to buy me bagpipes so that they can hang em as a decoration over their hearth. But I only make me pipes to be played.”

When he paused, I said, “I’m not going to hang them on the wall. I’m going to learn how to play them.”

He moved even closer, and poked me in the chest, “OK then, lad. Here’s what I’ll do fer ye. Go back to America, find yerself a tutor, and learn to play the practice chanter.”

“I can do that,” I said.

“Good,” he continued. “Then when ye learn how to play the chanter, make a tape of yerself so I can hear what ye sound like. Then, if I think ye play the chanter good enough… ye tell me how much money ye want to spend, and I’ll make ye the best set of bagpipes that yer money can buy anywhere.”

“OK,” I agreed. “I’ll do that.”

He scrawled his address on a piece of paper, and handed it to me. We shook hands and I drove off.

Over the years, life got in the way, and I never got around to sending Ian McTavish an audio tape of my skills on the practice chanter, and as a result, I never had the privilege of owning a set of his bagpipes.

But Ian McTavish, the 7th generation Scottish bagpipe maker, in that brief encounter, taught me an important marketing lesson I’ve never forgotten:

If you create a product or service of high quality, then you’re entitled to set the bar as high as you like, with respect to those seeking to buy it. It’s difficult to be selective about who your customers are… but this “less is more” discipline makes for happier, longer-term relationships between buyers and sellers…

… and it never hurts to step away from your business to spend time tending your garden.

How to Ensure Your Website is Ideally Positioned For Your Target Market

5 Key Components Your Website Requires to Attract Your Ideal Client and Get the Sales You Want

Is your website attracting the right people who are actually interested in purchasing from you?

Or is it just sitting there and not really accomplishing what you hoped it would?

Every business owner wants to get more qualified traffic to their site and then convert that traffic into sales. I mean there’d be no point in having one if that weren’t the ultimate goal!

But it seems to me a lot of business owners miss the mark in HOW to make that goal a reality.

The truth is, you’re not going to get the results you want from a purchased WordPress theme or worse, a free WIX or GoDaddy site. Sorry, but throwing up a cheap, pre-built site just for the sake of having something up is not going to win you any Brownie (or Scout) badges in the Business Marketing category (if there is such a thing??)

Why? Because those types of free, low-cost or DIY sites are not going to do the job you want them to unless you have expertise in all of the different factors a website requires that converts visitors into buyers.

This is why we design and build custom websites and never touch the purchased themes or drag and drop DIY sites. They simply aren’t going to get the job done that our clients expect.

What do I mean by that?

First, it’s important to understand your website serves many purposes such as:

– A way to showcase your business and its offerings
– A means for constant marketing and promotion 24-hours a day
– A platform that emphasizes your brand positioning
– A facility for converting visitors into paying customers
– A device for attracting your ideal clients into your sales and marketing funnels so you can continue to nurture them

And in order to accomplish all of that, a lot of planning, strategy and design needs to take place.

This article provides five factors that go into building and promoting a website that converts. Each factor requires the right expertise to make your site a client-attracting, lead-generating machine:

1. Visually-Appealing Branding

Your visual brand is extremely important. The impression people instantly get about you when they land on your home page or landing page will greatly impact their decision to keep exploring or move on to your competitor.

Not Just a Pretty Logo…

Branding is not just having a pretty logo designed by you or someone on Fivrr. It’s a visual representation that shows your understanding who your ideal client is and how to position yourself in front of them in order to appeal to them.

Identify Your Ideal Client

The first thing to do is define who the people are in your ideal target market. You need to clearly understand what problems they have and how your product or service will be a solution for them.

This analysis needs to be a deep exploration not only of the typical demographics such as age, gender and location, but also a psychographics study of what emotional state they are in.

The analysis will then help you understand what specific colours, imagery, fonts and other style assets to use on your website, logo and branding so that it strongly appeals to them.

By going through this process and designing a website with a specific purpose of positioning you favourably in front of your ideal client, you will then “speak their language” and reassure them they are in the right place.

2. Compelling Marketing Messages

Having a visually appealing website is just half the battle. You also need it need to be user-friendly and not cause confusion that will potentially send them away.
But more importantly, when your ideal client lands there, the words they read and the images they see also need to appeal to them.

This is why you need to create a powerful marketing message through excellent copywriting that speaks directly to their situation, needs, challenges and struggles.

Let Your USP Shine

Your unique marketing message needs to be prominent on the home page through the use of headlines, videos, testimonials, and images. This message also needs to showcase your USP (Unique Selling Proposition) – why should they choose you over your competitor?

Here’s more tips on what your home page should include.

Your Home Page is Just the Tip of the Iceberg

The rest of your site pages also need to stay focused with this intent. And having other means in getting your marketing message out to the masses is also a big factor to consider.

3. Consistent Content Marketing

Whether it’s a blog post, newsletter, podcast or YouTube show, pick at least one or two of these content marketing strategies and consistently get your message out there in front of the right people.

Frequency is the key. But not only do you have to be consistent, you also have to create and stick to a marketing calendar where, at minimum, you should be producing informative content on a weekly basis.

Create a Free Giveaway

Most first-time users to a website won’t make an immediate purchase. This is why you want to get them into your newsletter database so you can continue to nurture them where they will eventually make the purchase when ready.

This is often done using a free giveaway. Something that your ideal client would want to receive from you that would be very helpful to them.

Do some market research to find out if a free report on a specific topic would be something they would find valuable enough to provide their name and email address for. It might be a video series that is more compelling to them.

You need to find out what they will find irresistible and then create it.

Create Shareable Content

Your blog is a prime place for you to showcase your expertise and provide solutions to your ideal clients’ problems.

By being consistent with creating and sharing new, informative content, the more you are developing the “Know, Like and Trust” factor with them. This then creates a better chance of them converting to paying clients.

4. Implementation of SEO (Search Engine Optimization) Strategies

Once your website is built, it needs to be search engine optimized in order to be found through Google and other search engine results.

The text, titles, descriptions and keywords all need to be in alignment with what your ideal client will be searching for when they are looking for a solution to their problem, of which your product or service will provide.

Your website should also be submitted to various search engines and directories to ensure it is being properly indexed and found.

5. Active Social Media Involvement

When you know who your ideal client is, it’s easier to find them on social media and draw them to your website.

Provide valuable, informative and inspirational posts you know they will want to receive from you to help build your brand exposure. This will compel them to want to check you out further by visiting your website.

Be sure to use the 20% rule and sprinkle in promotional posts amongst your value-driven posts that will drive traffic back to your website.

Also make sure your visual brand is consistent throughout all your social media accounts. That’s very important for brand continuity so your ideal client will begin to recognize you and your business just by seeing your brand visuals.

‘Cheap and Easy’ Could Be Costing You Qualified Business Leads

As you can see there are several factors involved in having a website that will actually get you results.

So before you convince yourself the cheap and DIY route is the best way to go, take into consideration how much potential business you could be losing because your primary piece of marketing, your virtual storefront if you will, is not appealing to the right people.

Dental Marketing Tips and Ideas for Dentists

Here’s What You Need To Know To Get Your Money’s Worth.

Just imagine this: Your dental practice has become so popular that you’re asked to make the rounds on all the daytime talk shows where you get to show b-list celebrities how to whiten their teeth using baking soda, strawberries, and a charcoal briquette. Pretty awesome, right?

Ok… well you might not want to be a celebrity dentist but I’m sure getting more leads and more patients is probably pretty high on you list to grow your dental business.
Dentistry is a hugely competitive field no matter what state you’re in. Cities like Los Angeles have well over 10,000 listings of dentists just on Yelp. There’s a dental office on every block and in every strip mall in every major city. That’s a lot of competition to go up against and if you’re not equipped with the right marketing tools you’re going to end up with their scraps.

I know you’ve probably already tried to hire a marketing firm or SEO company to help grow your dental practice and they promised you big returns but couldn’t deliver. They made everything sound so confusing that you end up basically cutting them a check and had no clue what they were actually doing for you.

The madness is going to stop right here.

You need to make yourself knowledgeable on what dental internet marketing strategies ACTUALLY work to help grow your practice. Once you understand these dental marketing tactics you can ask your SEO company specifically how they are doing these tasks and make them show you reports on how they accomplished these goals. If they can’t, it’s probably time to kick them to the curb and look for someone new.

Here’s What your SEO Company SHOULD be doing for you:

Optimizing Your Website for SEO
Monitoring your Adwords Daily and Making Good Adjustments
Claiming and Managing Your Local Listings and Review Sites
Managing Your Dental Office’s Yelp and Actively Helping You Push to Get Good Reviews
Creating New and Engaging Content About Dentistry on Your Website
Promoting Your New Unique Content Though Article Share Sites and Social Media
Building Strong Backlinks with Reputable Sites to Your Website
Auditing Your Dental Office Manager and Making Sure They are On Task
Helping You Build a Good a Good Sales Funnel So Your Leads Turn Into Patients
Give You Easy to Understand Reporting and Statistics
Building Strong Backlinks

In order for your dental website to rank well on Google you will need to build a good reputation on the internet. How do you do this? You need to gain trust with Google by building strong backlinks from other dental related websites. When Google sees that a reputable dental related website or blog links to your website it basically says to itself, “Hey, this trustworthy site thinks that this dental website is worth mentioning. Let’s bump it up a few ranks.” With enough strong backlinks, over time your dental website will move up to the front page for the keywords you want to rank for.

Managing Your Yelp and Review Sites

You might really hate Yelp but the fact is it is the first thing most people will see about your dental practice. You can’t hide from Yelp because it’s the users who drive your listing even if you didn’t create one for yourself. A good dental internet marketing company will be constantly pushing you to get good reviews and helping you develop new strategies on how to get happy patients to leave reviews. There are also other review sites like Google My Business, Yellowpages, Superpages, Manta, and many others that they should also be managing for you.

When you do get a bad review (it’s inevitable, there’s always a person that leaves one) your dental marketing team should notify you of it and coach you on how to draft a helpful response. Many times a customer will increase their rating of you or if they don’t, other patrons will see that

Optimizing Your Website for SEO

Your dental website needs to be optimized for SEO in order to rank well on Google. There are many things Google looks for such as mobile responsiveness, meta tags and descriptions, webpage load times, proper HTML and CSS, etc. All of these issues need to be addressed in order to build a good foundation for your dental internet marketing. Your website needs to work well and convert well in order to maximize your investment.

Claiming and Managing Your Local Listings

If you want to draw patients from outside your city or just from your local competitors you have to start somewhere. Your dental internet marketing company should make sure you first dominate the city your office is in and then expand from there. A big part of this is making sure all of your Local Listings and Review sites are claimed and well reviewed. The more presence you have in your local areas the better you will show up on maps and Google searches. Eventually your website will start ranking for other surrounding cities and if your SEO team is doing their job you’ll be pulling in patients from all over the state.

Creating New and Engaging Dental Content

Google loves new, fresh, and engaging content. The more interesting and genuine your dental content is, the more Google values your website. Many dental marketing companies claim to write unique content for your website but actually just cut and paste articles from other places. Make sure your SEO company is actually researching and providing share worthy content that engages your visitors. Take some time to read the content your dental SEO company has been writing for you. If it’s junk to you then Google probably also thinks it’s junk and won’t care about it.

Promoting Your Unique Dental Articles

Just creating articles doesn’t work anymore. An old outdated SEO strategy was to create tons of meaningless content and stuff as many dental related keywords as possible (e.g. Dental Implants, Cheap Dental Implants, Low Cost Dental Implants, etc.) into an article in hopes Google’s robots pick it up and rank it well. This is bad blackhat practice. Google wants to see people talking about your article, linking it, referencing it, and discussing it. A good dental SEO company will focus less on creating mass amount of content and instead allocate resources into promoting the good engaging articles they have written for you.

Managing Your Dental Adwords

Many of you have probably already tried Adwords for your dental practice and haven’t seen a good return. Sometimes it feels like you’re just throwing money away every month. Adwords is very tough space because you’re constantly competing with hundreds of other dentists and companies with budgets that might just blow yours away. Some dental companies spend between $10,000 – $60,000+ a month just on Adwords. If you’re managing your own Adwords yourself it is very unlikely that you have the man hours to properly use its features to the fullest to get the most out of your budget. With keywords costing between $2.50 – $8.00 a click you need to be very careful and adapt new strategies quickly. The same concerns go along with having your website designer or IT profession who aren’t experts at Adwords managing it for you.
Here’s are some basic questions to ask your Adwords manager:

What is an Auction Insights report?
Answer: A report that shows how your campaign is performing vs. your competitors.
What Ad Extensions are you using?
Sitelink – Additional links in your ad
Callout – Additional descriptive text below your ad
Structured Snippits – Extensions that highlight specific aspects of your services
Call – Shows your phone number in your ad
Location – Shows a map with your ad
Review – Highlights third-party reviews on your ad
What top sites are our ads showing up for our Remarketing campaign?
What negative keywords are you using?
Answer: Your manager should be looking through your search terms and exluding keywords you do not want to show up for (e.g. Gold Teeth, Free Dental Implants, Dental Schools)
If they can’t answer these basic questions it’s safe to say you need to find someone else to manage your Adwords.

There are also some potential problems when a large SEO firm manages your dental Adwords. Since a large SEO company has so many clients, your account gets passed down to a junior Adwords manager who has very little experience which can possibly lead to you losing money on your campaign. They usually work on volume and offer cheap prices but rarely produce good results.

Auditing Your Office Manager and Tracking Their Performance

It’s fairly easy to come up with tailored strategies to help your dental business generate leads and convert them to patients but it’s another thing to implement them into office’s daily routine. A good dental marketing company will work closely with your office manager to make sure they are managing your staff correctly so everyone is executing the tasks needed to make your dental marketing successful.

There are certain things your office manager needs to on top of like making sure your staff is actively asking happy patients for reviews, calling back leads in a timely manner, or making sure to record important data like the location and conversion rates of your leads so your marketing campaigns can be adjusted to get the most return on them. Your dental marketing company should be auditing your office manager on a weekly basis and making sure that all tasks are being completed.

Building a Good Sales Funnel

You can spend thousands on SEO and Adwords and get hundreds of leads but if you don’t have a good sales funnel, you will end up losing them. A good dental internet marketing company will create a process to help convert those leads into patients. This is done by using a CRM (Customer Relationship Management) software that manages and analyze customer interactions through the sales funnel.

In plain English it means if someone fills out a form on your landing page asking you about a dental implant, you have a process that increases the likelihood that they convert from a lead into a patient even if they cancel appointments, don’t answer the phone, or ask to be called a few days later because they will be out of town. A good sales funnel will remind you team and force them to be persistent with these leads so they close and turn into paying patients. Every interaction is tracked so you will know where the leak in your funnel is.

Creating Easy to Understand Reports and Statistics

Many SEO companies give their dental clients complicated automatically generated reports to show how “good” their statistics are but many of the metrics simply don’t matter.

Statistics Important to Your Dental Marketing Campaign

Website Unique Visitors – The amount of New Visitors to your website
Adwords Clicks – The amount of clicks your Adwords campaign is getting
CTR (Click Through Rate) – How likely a lead will click your Adwords advertisement after seeing it.
Total Phone Calls – How many phone calls are being generated through your website and landing pages
Total Leads – How many leads your Dental Internet Marketing company is generating through SEO and Adwords
Lead to Appointments – The percentage of leads that turn into appointments
Appointments to Shows – The percentage of appointments that actually show up
No Shows – The percentage of leads that make appointments but never show up
Patients – The number of leads that turn into paying patients
Cost Per Patient – The amount of marketing dollars that need to be spent to get a lead and convert them into a paying patient.
With accurate and useful reporting and statistics you and your dental internet marketing team can make educated adjustments to your advertising campaigns to help you spend less money to get more patients.


Whether your goals are to become a world famous dentist to the stars or if you just want to increase your income enough to become profitable, you need to invest in dental internet marketing. Once you’ve found the right company to work with you’ll need to make yourself knowledgeable in what SEO and Adwords practices are most effective so you can audit them and make sure you’re getting your money’s worth. When you and your dental marketing team are working in complete harmony you can then begin to fine tune your campaigns and eventually expand the reach of your business and hopefully open up more practices to start the whole wonderful process all over again.

Strategies To Make A Profit on the net By means of Video clips – Proven Strategies

Video marketing is now one of the most popular ways to promote products and services online. Not long ago, it was fairly cutting edge to use videos to market your business; now it’s practically mandatory. While the written word can still be compelling, with videos you can also add sound and graphics, as well as the ability to talk directly into the camera yourself. Of course, there are some videos that are better than others. What does it take to make videos that are distinct amidst all the others out there? Let’s see what it takes to make your videos memorable!

Make sure that you have functional equipment that works. Most laptops come with webcams. Video quality on these devices is typically very bad. You can get a higher resolution camera for a very low cost.

If you want to be videos, a flip cam is usually all that’s necessary. Now you need to find good video editing software that might already be on your laptop. Once you locate the software and you have the cameras, you need to be proficient with them before you start. It is always good to have updated equipment and software. If you try to do this with something archaic, you will look unprofessional to those that watch your videos. We hope you are enjoying reading about what may be new ideas for your marketing campaigns, so be sure to seriously consider the possibilities. But this just goes back to the concept of testing because even having an open mind to try something, if only once, is the smart thing to do. What we find amusing is the people who are simply too lazy to give an honest shot in their website video

. You will always need to carefully assess anything new, though, and that means you have to base your decisions on research, first.

There are so many stories about scams on the net, and maybe one big reason people get hurt is due to insufficient investigation about something they want to try. There really are a lot of people, we assume based on what we have read, who just blindly buy things they think will work great and maybe never even try them. That experience is very common with web marketers who are relatively new and with little experience. Always seek to validate anything you read, and that is they only path to protecting your self. This all goes along with the thought of an ounce of prevention, and it is an ounce well spent, possibly.

Before you shoot a video, do a little planning before you start. Script out the words you are going to say and practice them. Make sure you have all of your props handy.

It is possible to stop and start the video, but you will find it much faster and easier to do if everything is ready before you begin. This means doing your research. So if you have a “notes” box, you should know what links to put in it. You don’t want to be the Internet Marketer who is constantly updating the details of their own videos as they remember or learn more things. You should also not have to retract or correct anything. If you do you’re planning in advance, is keep you from having to go in these other directions.

Don’t forget that there is room for video online outside of the video sharing sites like YouTube and Vimeo. Certainly, you should upload all of your videos to these important sites, but don’t stop there. You should also place your videos on your website, using the code you get on YouTube or elsewhere. Put the video in your blog. You can even send it to your email contacts. Your objective is to have your video watched and shared as often as possible, and that means sending it to as many places as you can.

In conclusion, there are several ways that you can assess the quality of your video. All of the visitors that come to your video will, of course, have an opinion as to whether or not it was any good. This is also partly because videos can be complicated things. You need to prepare properly before you shoot the quality video. Now that you have learned these tips and strategies, you can learn even more. To improve the quality of the videos that you shoot over time, learn how to improve what you do through research starting today.

We have only provided an introduction along with several solid applications utilizing the principles of marketing video

We urge you to also think about how you look at your business and think about it, as well. Most of the time all of us bring about the conditions that are a reflection of how we think, and of course we are speaking of the context of business. Whether you are able to maintain a profitable business, reach high goals or somewhere in between is really up to you. Which one you are at this moment is not as important as what you choose to be tomorrow. Sometimes it seems that so much is just sitting right in front of our eyes, but it is the things we choose that either opens them or keeps them closed.

Straightforward to employ Video Strategies that Literally brings Enormous Earnings For Businesses On the web. Website video will be the most recent kind of internet content. A normal website has lots of text and images describing professional services, but is this tips on how to attract and convert readers? The answer today is NO!, because individuals want video.

How to Select an Attorney to Represent the Sale of Your Business

Planning a strategic exit from your business takes forethought, proper planning, and professionals – especially a well-chosen attorney. In the following paper, you will receive advice on how to select an attorney to represent the sale of your business.

Selling a business is a complicated process, add to that the stress of preparing yourself and the business for the transaction and the undertaking can go south quickly. By hiring an attorney, you can alleviate some of the situational stress and enjoy the expertise of a professional. An attorney will be able to perform or provide:
Corporate Formality Support
Contract Drafting and Negotiation
Financial Planning Support
Closing and Post-Closing Activities

Hiring a professional and knowledgeable attorney is easier said than done. Following are a number of questions that should be brought up when interviewing and selecting a lawyer to represent the sale of your business.

Do you have direct experience supporting the sale of a business?
If the answer is no, then move on. Only an experienced, transactional attorney will be able to thoroughly support your business sale process. Moving a step further an attorney with experience in your industry, with your business size and deal complexity will ensure the highest level of quality.

What is your approach to negotiating and deal making?
This question takes into account how you would ultimately like the sale of your business to turn out. How does your prospective attorney think and how will they choose to negotiate the trade-offs between risk and reward. This will ensure that when it comes down to it they will be negotiating with your best interest in mind.

What is your fee structure?
Fee structure can be a deal breaker even with all other things considered. Nailing down exactly how an attorney plans to bill you will ensure that they will deliver the outcome you want at a price that won’t shock you at the end of the day.

Perform a Reference Check
The final measure of your attorney will be their reference check. How better to understand an attorney than through their previous clients, colleagues, and peers. This will shed real light on how they conduct themselves in the line of business.

Business Energy Contracts: Choosing The Right One For Your Business

Keeping costs low is a crucial part of any business whether it be SME (Small or Medium Enterprise) or a Corporate entity. One way of lowering a businesses’ costs is through their energy usage. Selecting a suitable supplier with the right business energy contract can have a big impact on energy bills and savings.

What are the different types of business energy contracts?Fixed Energy Contract
A fixed energy contract is when a contract is drawn up with an energy supplier and a business will pay an agreed fixed rate for the duration of their contract.

There are two types of fixed contract, ‘fully fixed’ and ‘pass-through’.

Fully fixed – This is where the supplier fixes for the duration of the contract all elements that make up the pricing with the exception of government taxes. This is the most common type of contract used for SME customers.

Pass-Through – The energy supplier will fix the wholesale cost of energy for the contract duration but other elements such as transmission and distribution, carbon levies etc. that are set by the regulators will be passed onto the customer at whatever rate that is and these can change annually. This type of contract tends to be taken up by the larger energy user.

Once a contract is agreed on, a business will be locked into using the selected supplier for the duration of the contract with the likelihood of having to pay a fee if the business wishes to end the contract early.

Flexible Energy Contract
A Flexible type of energy contract can be custom-made to suit each individual business. Typically, these contracts benefit the very large energy users where they have enough volume to be able to buy in tranches throughout the year.

The benefits of a flexible contract mean that different purchasing strategies can be implemented that enables a business to hedge their purchasing against the price rise and falls of the wholesale energy market.

Still unsure of which type of energy contract would best suit your business?

Finding the right energy contract for your business can be tedious and time consuming but it is important for a business to shop around to see what is available.

Here at BAS Energy, we have helped businesses of all sizes find an energy contract that has been best suited to their needs and budgets. With our knowledge of the forever changing electricity and gas wholesale markets, we can help your business save time and money on your energy bills.

How Personal and Business Branding Begins with a Professional Headshot

Why it’s Time to Ditch Your Selfie Profile Photo for a More Favourable First Impression

Does your social media profile photo reflect the professional business brand image you want to be perceived as by prospects?

What about your website or other touchpoints a prospective client might encounter to help them determine if you are the best person to work with?

I find many solopreneurs and business owners are not as keenly aware as they should be about how acutely important professional headshots are to their personal and business brand.

I know I didn’t for many years until I finally broke down and had my first photoshoot done a few years back.

Wow, what a difference it made to my overall brand positioning and the perception others had of me as a business professional! Suddenly the first impression I was making on prospective clients and business-related connections was far more favourable.

All thanks to Taneane Twele of TT Photography in Mission and Judy Doduk of Judy D Beauty in Abbotsford who have teamed up to provide photography, make-up and even hair services in their Shine Portraits package.

Since it’s been 3 years since those initial photos were taken, I recently headed back to Taneane’s studio to better reflect how I look today.

I know how many business owners strongly resist having professional photos done. Me too. I was overweight and avoided the camera lens at all costs. But somehow, miraculously as far as I was concerned, Taneane was able to position me in various poses that showcased me instead of the excess weight I was carrying.

Whatever your reasons for avoiding the camera, trust me when I tell you a professional photographer, combined with professional make-up application, will make a world of difference and enable you to be showcased professionally in front of your prospects and clients.

At the end of the day, professional photos give the impression you care about your personal and professional image. It’s that favourable perception others have of you that will greatly enhance the success of your business.

If your profile photo was taken years ago or not done by a professional photographer, it’s time to step up and create a better lasting impression by booking a professional photoshoot. And once you have your new photos in hand, ensure you use them!

Here’s several places to incorporate your professional headshot:

– All Social Media Profiles. Whether you are active on them or not, people are accessing any and all of your social media profiles at any given moment.

Try to vary your photos if possible. For instance, I use a more personable, friendly photo on my personal Facebook page where a more professional photo is used on the Business page, LinkedIn and other professional networks.

The dissertation plagiarism checker online is cautiously made to distinguish and emphasize any piracy. Why really don’t you give us a phone and find out more over it?

The dissertation plagiarism checker online is cautiously made to distinguish and emphasize any piracy. Why really don’t you give us a phone and find out more over it?

The dissertation plagiarism checker online is diligently meant to determine and spotlight any piracy. Why never you give us a contact and find out more over it?

Academic evaluation papers vary in regard to the extent of instruction they depict plus the marks to generally be received from says assessments. A dissertation or thesis is 1 these academic paper. To start out composing your thesis, there are many needs that needs to be contented.

Reliability of our dissertation plagiarism checker online services, they really are:

  • Identify a examine location that you’re comfy with and opt for a subject.
  • Come up with acceptable groundwork issues and investigation goals to dictate the move of one’s paper.
  • Introduce the reader for the thesis assertion.
  • Carry out an investigative review guided by your subject of option.
  • Start engaged on your body of your respective dissertation.

After victorious completion of your paper, you’re necessary to proofread your do the job and confirm all subject material that isn’t cited is first textual content. The dissertation plagiarism checker online tool – dissertation plagiarism checker is manufactured for just like a circumstances.

The plagiarism detection functions to establish any copied textual content, both from online or offline resources. The scan makes a report that precisely signifies the extent of plagiarized articles and other content with the dissertation. The copied subject matter is highlighted while in the report for the consumer to identify and proper it soon.

The dissertation checker processes

Both intentional and accidental occurrences of plagiarism are penalized as there isn’t any positive means of discerning the 2 aside. Plagiarism is detected within an academic paper only when there is certainly textual content which has not been cited, or even the writer has copied an extra person’s get the job done for her or his pick up.

To check your dissertation for the existence of copied subject matter, you possess to add the doc to our online dissertation checker and scan for similarity from large online databases. You’ll obtain a plagiarism report back to instruction you in doing the mandatory variations to get rid of the plagiarized textual content.

Extent of dissertation plagiarism and its consequences

Students located to possess submitted plagiarized textual content inside their dissertations are penalized based for the severity in their plagiarism scores. To save lots of you the humiliation of shedding marks, or presumably getting discontinued with the training course.

The offense of dissertation plagiarism will not be tolerated by any means in almost any academic establishment. The results for plagiarism could be a lack of believability at school actions, suspension or expulsion through the study course and obtaining to rewrite the paper from scratch.

Understanding a dissertation plagiarism checker report

Our highly developed platform comprehensively scans your paper in opposition to other data resources both equally online and offline to provide you an accurate report. The structure also calculates the overall share of plagiarism that may be inside of your paper.

Schools together with other establishments may very well use dissertation plagiarism checker – dissertation plagiarism checker report as proof of the student’s transgression and impose a extreme penalty relating to the offender. Most educational institutions necessitate student dissertations to obtain zero plagiarism.

Affordable dissertation grammar check services

The thesis retains a big portion from the student’s full quality for that expression, or academic 12 months, notably so college students will check out a variety of shortcuts to obtain brilliant marks. Let’s say I instructed you that you just don’t have to vacation resort to shady functions of piracy?

Our online dissertation grammar check supplies the good thing about really being sensibly priced and straightforward to employ. Consequently every student can benefit from our services with no very much regard for economical acquire on the cost of our buyers.

With each membership of grammar detection, additionally you get plagiarism detection services as 1 package deal. Two services for the very small price range of 1. Using an online based mostly strategy lowers the prices incurred by our clientele in the course of the implementation section.

Our online procedure features alternate options to detected faults in grammar which the consumer can decide regardless if or never to carry out these modifications within their dissertation. Still while you are doing any of such revisions, ensure to not switch the overall movement from the paper.

Effective usage of our internet dependent plagiarism checker dissertation

In most situations, the student is responsible of accidental plagiarism, then again proving that into the academic disciplinary committee could be a tall purchase. Most college students are tempted to include attention-grabbing statements from online resources to boost their papers.

These seemingly harmless remarks have additional plagiarism in your paper which otherwise revised in advance of submission could land you in a very wide range of challenges. Establishments of gaining knowledge of also benefit from our plagiarism checker dissertation services to cross reference student papers submitted for marking towards most online databases.

Some faculties have absolutely built-in our application into their submission construction and utilize it to routinely scan submitted papers even prior to the instructor has the prospect to possess a take a look at them.

As a student you’ve to understand the function place in by other writers for making their deliver the results readily available online for your advantage, so cite all exterior resources when essential and retain a lookout for any indications of plagiarism.

Pay for the online dissertation plagiarism check tool

Other online businesses featuring dissertation plagiarism check services in most cases have captivating slogans and lists on the services they supply. Regretably, most of such organisations usually are not as focused or uniquely centered on presenting top quality services for their consumers.

Some of such merchants will just swindle you of your respective hard-earned financial resources and go away you hanging. Lender over the very best, have confidence in our organisation to provide a paper with impeccable grammar and nil plagiarism scores.

Interactive and straightforward to utilise dissertation plagiarism checker online

At situations the revision of plagiarized subject material could in fact be cumbersome, and also you could possibly absolutely need a aiding hand, our organisation is likewise capable to offer you with the authority with your subject of review to help you you carry out your paper according to the necessities and prepared for marking.

Be portion of our group and practical knowledge the advantages of distributing only plagiarism free papers for evaluation. In the event you need to have any clarification with regard to the services point out or another written content generation services, really do not be reluctant to communicate with our help staff or take a look at our online website for much more info.

Read a whole lot more on hyperlink,

The Longer Term Problems for Medical care Leadership

The Longer Term Problems for Medical care Leadership

Healthcare organization is deemed to become one of the more important aspects for the average financial state. This means the stability of an country’s economical part is highly dependent on the strategies taken to keep an eye on and regulate the health field. The twenty-first century has watched the appearance of high communities in your initial planet countries plus your third entire world different categories. Various this kind of nations have therefore carried out gigantic assignments focused on supply of superior quality medical. This is exactly majorly as conveniences and properly trained specialists.

Despite this, the future of health care supervision appears bleak and stressful.essay papers for sale This assumption is as there is a developing ration in between just how many medical doctors and the amount of individuals that require health care. Which means that anytime soon, it may not be feasible for most people notably in the middle session section gain access to outstanding health care. You can get much less experts like neurosurgeons than can in comfort fulfill the populace. This disparity will manufacture unsafe years- a movement which might require ages to resolve. Ever increasing health care expenditures: It has been proven that by 2015, about 20Per cent with the GDP could possibly be channeled on the way to medical. This cost is way too high since this will need to be met by taxpayer’s moolah. This will change other market sectors with the financial state in a negative way with reduced increase anticipated.

Moreover, the center school could be more seriously affected because they are more frequently uninsured. In case the administration withstand this increasing costs by placing a maximum on the utilization of Medicare insurance, the citizens will be affected the backlash of experiencing to cater for healthcare expenses using their company pockets. One way or another, this growing prices will change the citizen’s entry to this sort of consideration. Rising numbers of those that have special care requirements: Those who will need special care include things like small children here the age of your five, older people more than 75, people that have persistent conditions which includes cancers, Aids/ Products, TB, addictions only for example. Taking good care of like folks necessitates long term procedures of funding with the intention that will cost you in relief medication and total treatment are generally catered for. The minimized point out finances can almost never maintain these demands, which sorry to say cannot be overlooked. Therefore, the future may possibly signify an issue wherever locals be given only simple attention rather than the expected high-quality health-related.

Bioterrorism: The threat of bioterrorist problems is rife. If perhaps this kind of eventuality was to transpire, government entities is not actually from a ability to present the appropriate health related. Although upgrading of nearest amenities have been thought of as, it can be a extremely expensive occasion in addition to that it must be not recognized the type of tool the fact that the terrorists might possibly be utilizing. Despite the fact there will be not a single thing significantly to get carried out on this ., it happens to be yet an item to ponder on simply because it presents a possible instance down the road. The illustrative anthrax invasion of 2001 has not been forgotten. Growing movement of lifetime- design problems: Recently, we have witnessed a developing direction in way of life health issues which includes excessive weight, HBP and adult onset diabetes. This has been precipitated with the went on rise in cigarette smoking and not just physical exercise. For this reason, a standard of living disease or some other now plagues a lot of the populace. It has more set a strain on the state, as it needs to look after products to aid this individuals. This can include however is not limited by cessation programs for all reducing various forms of addictions and medical for those experiencing health problems.

The many concerns which might be anticipated to have an affect on health related in the foreseeable future painting a peek at what could be laying ahead of time for majority of the inhabitants. The issue lingers; can there be a little something that you can do to prevent this

Problems of Current Democracy

Problems of Current Democracy

Democracy means a process of governing administration taken care of because of the existing population of any precise united states or point out. The abilities are practiced precisely through the many people, or with the decided staff. In democratic claims, all residents have similar liberties to participate in decision making, no matter their spiritual, ethnic, racial or regional backgrounds. Residents share the same ability to impact the life of their nation even if exercises similar to voting. Democracy is defined by the Tip of laws and relief. Locals have mobility to buy whatever they find to be fantastic, devoid of government’s assistance. Such as, people have mobility to buy how to worship, who to vote for, what things to consume and how to survive.a good research paper The citizens’ proper rights are covered by rule of legislation included in the constitution . To assure complete usefulness with the concept of regulation, democratic states have schools of civil environment, what are the custodians of your constitution. Even if this has been followed by a lot of nations around the world, cutting-edge democracies are correlated with numerous flaws.

Tyranny of majority is a common practice in democratic nations. So, the fifty one particular percent determines the life span for the 40 9 per cent. Most teams are tasked to put insurance plans depending on its consideration. Even so significantly they might be correctly, the minority’s views are under no circumstances given secondary idea. The circulation of resources is furthermore completed in prioritization of the largest percentage. In some cases, the minority are not only rejected the correct of participation, but in addition oppressed. Deceitful elections are standard in democratic nations. When electing leaders, beneficial control attributes are never ever regarded, as a replacement, the popularities belonging to the participants are the determinants. Bribing voters and rigging of votes are big instruments carried out by participants particularly the incumbents.

Research reveals that incumbents, who rig elections, relax in energy over those who make it possible for acceptable elections. Democracy fails to completely provide an powerful policies managing the efforts and elections operations. This paves means for corrupt executives to shoot management careers. Democratic nations are not ever reliable. Sometimes, where exactly selection disputes manifest, structure of coalition government is usually a better option, as an example the Kenya coalition govt around 2007. These kinds of united states government is susceptible to instabilities especially where the members of the merged people are struggling around even larger conveys in energy . Implementations of insurance plans which affects the country are never finished efficiently a result of the opposition out of the other social gatherings. In extreme tips where the govt is lacking in good enough members from the legislative authority, it is usually overthrown.


To conclude, aspects just like tyranny of vast majority, bogus elections, shaky governing bodies, seen in the current community, renders democracy the worst type of form of federal and so proofing correctly Winston Churchill’s discussion that, “Democracy may be the most awful sort of administration, apart from for all other types which has been tested out every once in awhile.”