Pillar 1 of Connection Marketing: The Story & Contribution

We are talking about connection marketing of course…

A connection marketing framework. There are three pillars. This is the first. I call it the ‘Story & Contribution’.

These are very important things, very simple things that you can start implementing into your marketing right now and start seeing great results.

Without further ado let’s get into it.

Why would you want to incorporate this stuff in your marketing? Well, I believe people buy stories and ideals, not just products or services. People buy your vision. They buy from people they know, like, and trust. People buy from people; NOT companies.
How do you get them to know, like, and trust you? You incorporate your story and contribution. Pillar number one.

You can’t connect with others based on your price point. This is what traditional marketing used to do. Traditional marketing, as we said, worked for the past 150 years. It no longer works. In connection marketing you can’t expect to connect with people based on price point.

If you’re looking at this and you’re not sure if you want to put story and contribution to work for you, here’s a great way to figure out if it can work. If you believe in the human connection, you believe in people helping people, then this is great and you should probably take advantage of the story and contribution. If you can’t stand the get rich quick mentality. If you can’t stand seeing really shotty products being hyped, and I know you’ve seen commercials, I know you’ve seen ads, I know you’ve seen products that are really really bad but just hyped to the tits!

If you can’t stand that kind of stuff, stick around, this is for you.

There are six major steps to pillar one, which is the story and contribution. We’re gonna go through all six right now. Even if you were to just implement step one or step two or just one of them, you’ll already be ahead. Implement all six and you’re golden, but start.

Step one is what I call the ‘why’. You want to look at past experiences that made you want to be in your specific industry, in your specific market, and you want to look at WHY you created certain products or certain services. If you’re in the financial services industry, why did you get into the financial services industry? If you are a pastry chef and you opened up your own bakery, why did you get into that market, and why do you create cookies and strudels and muffins? What made you want to do that?

Sometimes it could be what you heard your parents say when you were very young. It could have been something that you learned at school. It could have been something you heard on TV or on the radio that really made you decide: “I know that this is what I really want to do” and “this is why, and this is what I want to create.” So find that stuff out.

I’ll give you a very quick example of myself. I remember being young, like six or so, and I saw an ad on TV and I brought it up to my dad, and I said: “Dad did you know that there’s a company out there that’s gonna do this and this for people?” I don’t remember exactly what the ad was, but I do remember his response. It was something along the lines of: “yeah but look at the fine print”, and that’s when I realized that every company would advertise one thing but they wouldn’t fully make good on their word. It’s like there was always a fine print or a hidden detail or something.

Then growing up, I remember thinking to myself, “well why wouldn’t a company just be straight up and transparent and upfront rather than having people look at what they offer, then read the details of the fine print, and then turn sour about the company”.

It didn’t make sense to me. I think that companies are owned by people, not corporations, as I’ve said before, and I think that – and this is key – I think that the relationship that a company should have with a consumer should be the same type of relationship you would have with your neighbor. So: very frank, very honest, very non-pushy, non-deceitful. That’s what I think the relationship between a business and a possible customer ought to be.

Figure out your why. Why you’re doing what you’re doing, and why you’re offering what you’re offering. Write it down. I firmly believe that there’s something magical about writing stuff down. It does something to your brain and it just works better. Write that down. That’s step one.

Step number two is what I call the ”Goals & Accomplishments”. This is what you hope to achieve. This is the big picture or your ‘legacy’ – where you want to take your business 20 years from now, 50 years from now, 100 years now. Anytime I have goals and accomplishments or anything like that, I like to use the timeline approach. I’m a very visual guy. I like lists. I like putting stuff down and check marks.

The timeline approach goes like this. “Here’s where I am now. Here’s where I want to be someday”. Again, it could be 20 years from now, 50 years, 100 years, 200 years from now if you want. “Here are the goals that I would need to accomplish to get to my someday goal”. I’m using three here, you could have five, you could have ten, you could have two. I have a monthly goal. I have a yearly goal. I have a five year goal. If I hit those goals, those milestone goals, I will get to my someday goal.

Very quick example: Here’s my monthly goal. I want one new client, and I want to hit so much dollars worth of business. If I do that, my yearly goal is: I want steady and exponential growth. I want to have a certain number of clients by the end of the year. Here’s my five year goal: I want massive brand recognition. I want 51% of the market share, and I want to create a major buzz in the industry. If I do all those things, I’m gonna hit my someday goal, which is to see the entire marketing industry use more of a connection type of approach. I want to be considered a pioneer of connection marketing. Traditional marketing on the way out, connection marketing in. So if I hit my monthly goal, if I hit my yearly goal, if I hit my five year goal, boom, I’ll hit my someday goal.

Step three is similar yet different. This is called the ‘Refined Goals’. These are the practical steps, the tangible things that you need to do in order to hit your goals and accomplishments.

Again, we’re gonna use the timeline approach for this example. Before I was looking at my ‘now’ to ‘monthly’ goal, now we’re talking about the practical steps that you have to take. If I’m here now and I want to hit my monthly goal, I need to do these three things, right? So thing number one that I need to do, tangible. I got to start with goodwill, so I’m gonna offer my best stuff for free in a very transparent and honest way. Why would I give my best away for free?

Some people don’t want to learn how to do something. Some people just want to have it done for them. They don’t want to learn how to fish, they just want the fish, so by giving away my stuff for free, some people will just say, “Well can you do it FOR me?” That’s where I’ll succeed financially. Another thing I need to do if I want to hit my goal, is that I need to incorporate contribution as a genuine form of giving back. I’ve always naturally wanted to start charities and foundations to help people, but I’ve never had much success. Now if I take a portion of my profits and I give them away, everybody wins. Third thing is, I want to build a community of like-minded people. A place where people who believe in connection marketing the same way I do can kinda huddle together and discuss this stuff. Multiple voices are stronger than one obviously.

Step four – let’s talk about the ‘Values’. Values are what drives our interactions. Compatible values will create bonds with people. In order for me to connect with you (if we share the same values), it will be that much easier. As we said earlier, people build relationships with people they like, know, and trust, but the important key I want to point out here is that you have to be genuine. You can’t just talk about a value that you don’t own because you think that’s what your prospect wants to hear.
Don’t be afraid of using your own values. As different as you are, by that same token, we’re all kinda similar in some ways, and there are more people out there than you may think that will share those same values, so don’t be afraid to be yourself.

Again, let’s use an example. This is just for me. So these are my three values. Integrity is number one. I’m super honest. I’m a straight shooter. I always have been. If I can help you, I will. If I can’t, I’ll let you know and I’ll point you in the direction to somebody who can help you. Number two is I value passion; 100%. In the grand scheme of things life is really short. Why would we bother doing things that we don’t like. I, personally, I feel compelled to be unique and creative and different, and if you’re doing business with me you can rest assured that because this is a passion of mine I’ll move heaven and earth if I have to. Another very strong value of mine is connection. Obviously we’re all human, we’re all made up of the same stuff. Most of us, we want and we crave similar things, so if I can help a person achieve an accomplishment, it not only makes them feel good, but it really brings me a sense of purpose and accomplishment. That’s a big one. In order for me to connect, I want to build bridges with people, and my values are how I can do that. You can do the same.

Step five is what I call the ‘Mantra’. This is the underlying belief of the director of the company. Whoever the director of the company is, whether it’s the business owner themselves, whether it’s a group or a committee or a council or something like that. Everyone who directs the company, who takes decisions for the company, has to have the same underlying belief. A mantra is different than a mission statement. A mission statement is usually long and drawn out and it’s very ambiguous and it’s very impersonal. A mantra is short, five words or less usually, and you can use it as a slogan if you want.

Again, we’ll use me as an example here. The mantra for what I’m doing – for everything that I’ll be doing, every product, every decision – the mantra is “bringing back the humanity”. That’s what I want to do. That’s what connection marketing will allow me to do. Connection marketing will be the vehicle with which I can bring out my mantra, “bringing back the humanity”.

Step six, obviously, in the pillar of story and contribution, is ‘Contribution’. I believe that you need to give to receive. If you want to receive help, you’ve got to give help. If you want to receive love, you’ve got to give love and so on. I believe in karma. For contribution, it doesn’t have to be money. It could be time, volunteer, that kind of stuff, but I believe that it’s very important to give back. If you can’t think of a contribution for you, think of a worthy cause, offer to share some of your profits, as I was saying. You can think of friends and family.

Unfortunately, we probably all have a friend or a family that has gone through some sort of an illness or a tough time, so you can think of a charitable cause that way. If you haven’t had friends or family go through anything, God bless you, then look to your values. What are your values? Look at a charitable organization that has those same values, you can go there.

Very quickly, I’m just gonna recap the six steps to the ‘Story and Contribution’ pillar. First, the ‘Why’. Why are you in this industry? Why are you doing what you’re doing? Feel free, share that with people. People buy stories. They resonate with that stuff.

Then, come up with your ‘Goals and Accomplishments’. I’m sure you have them. Rather than have them ringing around in your head though, as I was saying, there’s something about writing that stuff down that just makes it real. This is your legacy, what you want to leave behind.

The ‘Refined Goals’ are the actionable steps, the tangible things that you need to do to hit your goals and accomplishments.

The ‘Values’ are how you build bridges with people. You’ll see that people are attracted to others who have the same values. If I show integrity and you’re an integral person, chances are that we’ll connect that way.

The ‘Mantra’ is really that underlying belief that will control every decision you make, every product you build, every ad campaign, all of that stuff. The mantra is the underlying belief, the reason why you’re doing what you’re doing.

Then finally is the ‘Contribution’. Give to receive. The same parts of the brain light up whether you receive or whether you give. It can’t tell the difference. You can’t control what you receive, but you can definitely control what you give. Give makes you feel as good as receiving. Incorporate it into your profits.

Marketing Alchemy: 3 Ways To Turn Marketing Expenses Into Profit Centers

Are you tired of writing checks for advertising and promotion expenses, month after month, and feeling like you have nothing to show for it? Learn 3 ways that you can turn your advertising and promotion activities into profitable assets, shift from marketing expenses to income, and begin to think of your marketing activities as a profit center instead.

1. Save the money you are now paying to advertisers.

Does the idea of writing checks to yourself each month rather than writing them to someone else for advertising expenses sound good to you? Here’s how to make that happen.

When you run a typical ad, you have no idea who has seen it unless they come to your establishment, call you, or buy something from you. In order to make your marketing a profit center, you have to know who those people are and how to contact them.

Don’t run another ad unless you can use it to capture the contact information of everyone who sees that ad and is interested in what you are offering. If you are advertising to get new customers, then be sure to make them an irresistible offer in exchange for their contact information. For example, a restaurant offers a two-for-one coupon that is delivered after the contact information is provided. What irresistible offer can you make to your prospective customers that they can’t refuse?

You can even test different offers to learn which ones are most popular, and have a record of which people responded to which offer. Is that valuable information to have for your future marketing campaigns? Of course it is! You can just deliver more of what your customers have already told you they want. And as you build a list of those people who have raised their hands, the list you are building becomes an asset for your business.

With a list of prospective customers and how to contact them, you no longer need to run blind ads. You can send targeted offers directly to your list in an email, so there is no mailing cost.

Instead of putting a coupon in an envelope with lots of other offers and hoping that someone will respond, you will be able to send a coupon directly to your list. You can even suggest that they share it with their friends and co-workers who might be interested in what you have to offer. And watch those “advertising” dollars go right to your bottom line!

2. Send special offers to your list that they can’t get anywhere else (and cash checks from other business owners that are providing the offers for them).

What’s even better than saving marketing dollars? Earning marketing dollars! Imagine how excited your customers will be to get “secret, special deals” that no one else gets! Of course, they can pass those offers on to their friends too, but those friends have to give you their contact information to get the deals!

You can send the offers to your list in a monthly newsletter, an email, or several other options. All can be done at low cost or no cost — but you won’t pay a dime without getting a check from another business owner first to cover the cost.

Send offers for other local businesses (that don’t compete with you, of course). Look for complimentary products, or even just products that have a similar target market that matches your customers. If your customers would be good customers for another business, that business can pay you an “advertising fee” to connect the offer to your list.

Partner with local museums or other non-profit arts organizations. Even if you don’t earn cash for your mailing, you can likely take a tax deduction — but check with your accountant so you will know what you have to do to earn the deduction. Just make sure you are getting a “special” deal for your list members.

If you have other business owners who are your customers, ask if they would be interested in having you do marketing for them.

Get in the habit of thinking of marketing as a profit center, and you will see many possibilities for profit.

3. Write a review for your customers that is included in your newsletter or an email, making a recommendation and including an offer.

Start with your customers who are business owners themselves and think about how you can promote their businesses with a review and a recommendation. Then approach the owners of those businesses and offer to provide a review and recommendation of their business (or product or service). In exchange, they will provide an irresistible offer (exclusive to your list, of course) which you will send for a small fee to cover your “expenses,” along with your review and recommendation.

This is powerful in marketing terms. This is not just “a shot in the dark” advertising, hoping that someone will respond. Your list members know and trust you, and when you give them your point of view (review) and your recommendation that they do something (take advantage of the offer that is being made), the expectation is that a larger number of people will respond to the offer than if it was just another ad placement. However, the offer must be something that your list members will find irresistible and it should be exclusive, only available to your list.

The Different Types of Promotional Items

When it comes to promotional items and promotional products, most people tend to think of pens, shirts, and mouse pads.

Those are by far some of the most common promotional items and promotional products available on the market.

The thing is, what most people don’t realize, is that nearly ANYTHING can become a promotional item, so long as you’re working with a great screen printing company. (Screen printing is the process of imprinting a logo or brand onto an item).

In today’s day and age, it’s important to be relevant to your market. While pens are great, and can be incredibly effective, there are thousands of other items to choose from that can be applied for promotional purposes.

For example, power banks, items that can charge a cell phone or tablet on the go, have become an increasingly popular item for promotional purposes. Nearly everyone owns at least one type of smart device, and keeping them charged can sometimes be difficult, especially when everyone is on the go so often.

Power banks allow the user to charge their smart phone or cell phone on the go. When you place your brand or logo on it, they will now think of your business every time they use it.

A few other great choices include promotional mugs (great for those who drinking coffee on a regular basis), promotional flashlights, promotional tire gauges, promotional cups, promotional umbrellas, and promotional backpacks.

Obviously, the nature of a business or event will determine what items work best, but it’s important not to just rely on pens or other basic items.

What’s best about choosing a different type of promotional item is, for one, people will be more likely to use it if it’s not a common promotional item, and that means more exposure for your business.

Secondly, keep in mind quality is very important when it comes to your specific items. If an item is only chosen based on price, it may reach more people, but if the quality is poor and the item is thrown away fast due to a lack of quality, that’s not nearly as effective as a promotional item that may be a bit costlier, but gets much more use and exposure.

After all, the end goal from promotional items is increased business.

If you’re new to promotional items, start with 3-5 different options. This way, you can get a feel for which items bring back the best results for your business.

If you’re purchasing promotional products for resale, be sure to understand your customers wants and needs, and to have a promotional product that is in line with what your customers are interested in.

Whatever items you may choose, just be sure to really look into all of your options. You may be surprised how much further a unique item can go.

15 Roads Leading to the City of Inbound Marketing

How do you attract visitors to discover you? What strategies and best practices do you put into place to convert those visitors into potential customers? Using aesthetics to identify, educate and offer solutions to your visitor’s problem is how you build up your trustworthiness. Using unambiguous representations for contextualizing relevant content on your inbound marketing roadmap indicates how you will communicate your message effectively.

Brand champions respond to change, test and use data to make improvements, collaborate and successfully duplicate without delay. Here are 15 free traffic sources to apply to your inbound marketing campaigns:

1. Media-News

Includes activity from press releases, radio, TV, interviews and PR.

2. SEO:

Attracts more visitors from search engines based on keyword optimization and content relevant to your business.

3. Email Marketing:

Communiqué that is created, tracked and sent to a group of recipients to boost your customer retention.

4. Blogs

Attracts visitors with educational content regarding your industry by using one topic per blog post.

5. White Papers and Research

Marketers create in-depth, persuasive and authoritative reports to educate their audience on a specific topic, that presents a problem, provides a solution and promotes a specialized methodology.

6. Social Networks

Online platforms that build social relations with other people who share similar, personal commonalities (Facebook, Google+, Twitter, Pinterest, LinkedIn, Instagram, etc.)

7. Infographics

Visual information containing eye-catching images/graphics and concise text that is easily digestible and shareable.

8. Webinars:

Seminars or live presentations conducted over the Internet.

9. Videos:

Recording, production or broadcasting moving visual images that are made on videotape or digitally.

10. Forums and Comment Marketing

Marketing methods that are meeting places or mediums where ideas or views on a particular topic can be exchanged. These forms of internet and inbound marketing allow influencers to make comments on blogs, articles, etc.

11. Q&A/FAQ’s

Questions and Answers or Frequently Asked Questions are a list of commonly asked questions with accompanying answers that pertain to a specific topic.

12. Podcasting

Digital recordings of broadcasts made available for users to download to a mobile device or computer.

13. Direct and Referring Links

Traffic that is referred by or directed from other websites such as emails, blogs, social media or other partner sites.

14. Doc Sharing

Write, collaborate and share documents with mass distribution. Services such as Dropbox, Google Docs, You Send It or ShareFile allows links to be downloaded that are generated from uploaded files. These services have different storage capacities, apps, and other functions to make files easy o distribute.

15. Word of Mouth

This type of marketing is the process of passing or sharing information from one person to the next via oral communication. WOM or Word of Mouth Marketing (WOMM) is an oral review about a business or organization, whether good or bad, that people discuss based on their experience and opinions. Customer satisfaction could boost the success of a business or dissatisfaction can damage its reputation miserably if these word of mouth discussions are unfavorable.

Like a roadmap containing many symbols, thoroughfares, and land masses leading to a city or destination spot, there are a number of resources to help an organization reduce complexity and orchestrate elements to best convey their message to attract, convert and retain their audience.

Best Offline Marketing Strategies

Did you notice that online business is growing faster than we imagine? It is the best way to communicate or even selling online since we’re living in a modern world. Just one click and you’re good to go.

But did you also realize that we can use offline business that can be more profitable than online services? Here’s a best offline marketing strategies that we can use.

This works for any big ticket item you are selling one-on-one. For example, maybe you sell SEO services to brick and mortar business. Or perhaps you sell coaching over the phone to people who got a free 20 minute session with you.

This works in print as well, but it works even better when you’re actually talking to the person.

Let’s say you sell list building systems to local businesses. You’ve sat down with them, explained exactly what you can do for them and they’re excited. “How much do you charge?” they want to know.

Let’s say you charge $1,000 a month for the service. Tell them you normally charge $2,000, and explain why your service is a tremendous deal at that price. Then tell them that if they will allow you to use them as a case study, you will knock that price in half.

Here’s the beauty of this system:

First, you’ve already primed them for a higher price, so when you offer the lower price, they’re actually relieved and much more likely to say yes.

Second, in the back of their mind they’re thinking, “If s/he is using my business as a case study, that means s/he’s going to work extra hard to get good results.” Which makes perfect sense, because you wouldn’t want a case study that failed.

Third, you can use these case studies to bring in new clients. For example, let’s say you performed a service for a plumber. Now you can contact plumbers in other cities and show them the exact results you achieved in that first plumbing business. When they see these specific results, they are much more likely to sign on.

The same goes for any other service you provide to local businesses, professionals, coaching clients, etc.

Show them your ‘regular’ price, then offer the option of getting a reduced price in exchange for allowing you to use them as a case study.

One caveat: In the case of personal coaching (versus business coaching) you might want to change their name in your case study to protect your client’s privacy.

How to Boost Your Business With Promotional Tents

If you want to level up your business, boost the morale of your employees and enjoy outdoor sales events, think about using promotional tents. They may be able to help your business get noticed by customers, and let your employees continue to be productive even when they are away from the office.

What are Promotional Tents?

Tents, which are also called canopies, are portable canvas that can be used to make a temporary room for the outdoors. They can have a roof, walls and floor made of canvas or another type of material for the ground. They can also have an open space with only a cover on top. These all depend on your preference and needs. They can allow you to create a space for your business outdoors.

They can come in different dimensions, and many companies let you make your own design. So, in general, you can have it made in whatever size you want, even if it is too small or too big. They are usually made with materials that resist fire, and they help block the sun. Their frames are typically made out of steel to provide stronger support.

The term promotional in the name refer to the printed designs chosen. These could be your business logo, pictures of products, special sales announcements or anything you want. Therefore, the structure itself advertises or markets your company.

Promotional Tents Uses

Promotional tents can be used in a variety of ways and by various types of businesses. They can serve as an extension of your business, like for example a restaurant that creates a provisional seating space, where guests can dine. In addition, they are ideal for exhibits, corporate events and trade shows. You can also use them to put up a shop at farmer’s markets and local fairs, since they are easy to set-up and collapse.

If you regularly hold special sales events to persuade customers to visit your business, it may help to buy one. When you want to attract a big crowd, this can work to your advantage, since the presence of a tent often catches the attention of people.

Promotional Tents Benefits

Besides providing help in setting up a sales area at events outdoors, and allowing employees to be productive even if they are out of the office, there are more benefits that these structures could give. You can use them to market your brand and advertise special promos. You can maximize their use because they are sturdy and last long without fading.

These tents can serve as a private place where staff can converse with customers during outdoor events. They can protect you and your display from all kinds of weather conditions as well.

They can bring your business to the next level, in which your business is not only limited to your store or office. You can take these tents along to different outdoor events to let you connect to more customers. Every time you set up one, you give your business a marketing boost.

Promote Your Business on a New Level

It is easy to get too focused on the benefits of your products and services. Yet consumers have heard that all before. They want something fresh, a new approach, and something that entices them to make the purchase. Keep this in mind when you discuss exhibition stand design with your provider. Let them know who your audience is.

They should be willing to conduct some research too in order to find out what that particular audience is interested in. They can address current trends, how the consumer sees the benefits, and if it is considered a want or a need. Based on such details, the exhibition stand design provider can create some ideas for you to evaluate.

Your Input

While they are the ones that will create those designs, your input is a big part of what they will come up with. Share with them the vision you have for your business. Perhaps you have some ideas you would like them to expand on. Giving them that foundation to work from can help them do exactly what you want.

You will find most exhibition stand design provides are great listeners. They are excited to help you and motivated to find a great solution. They have ideas turning in their heads and they want to make them a reality for you. Share with them all you can so they can create some concepts for you.

Final Decisions

Thanks to technology, exhibition stand design professionals are able to create variations of concepts quickly. They can do so with computer software rather than all by hand. When they talk to you about the designs, look through them and point out what you love and what you aren’t fond of. Perhaps just a few minor tweaks will have to be done.

If you don’t like any of the ideas, don’t move forward. You have the final decision and nothing should be printed without your approval. You need something unique, appealing, and relating to your business. You need to appease your target audience so they will be encouraged to take the next step in the process of buying your products or services.


Once you agree on the concept to be created, the printing can be discussed. How large would you like the exhibition stand design to be? Can it be rolled up or will it need to lay flat? What colours will be used for the printing to make it professional and appealing? Make sure you are on board with all of this including the cost before they go into production.

The time it will take to complete the work depends on the exhibition stand design you hire, their methods, and other work they have ahead of yours. Start the planning early on so you aren’t rushed to make decisions so you can get to a trade show or for a launch of a new product or service you offer.


All of the effort you put into it is going to pay off when you see that display in place. You can be proud of it, and you will be excited as it starts to draw in consumers. You will see an increase in sales if it has been done well. This is a wonderful marketing opportunity that isn’t pressuring your customer base either. They will be encouraged to buy without those harsh tactics.

Finding the right provider is essential, so take your time to explore who is out there. Look at prices, their communication skills, and ask to see samples of other work they have done for businesses. You need to know they are diverse, reliable, and have great skills to create your design.

Digital Screens Are Helping to Give Advertisements a New Dimension to Stand Out in the Crowd

One of the biggest names that provide the people with movable media. Audiences are being entertained by displaying and projecting advertisements with the help of the digital media.

Digital screen displaying digital content

The most flexible method of displaying any advertisement is with the help of a digital LED screen. The digital screen b25 is one of the most commonly used outdoor screens that helps in displaying any content that is digital in nature. Such screen is well equipped with real-time remote access control as well as internet connectivity that helps the screen to be connected to the network. The biggest advantage of such screens is that it can be hired for any event that contains viewers starting from fifteen people to about twenty thousand people.

LED screens for healthy viewing

A high-quality outdoor screen that is mainly used for displaying advertisement related contents is termed as a LED screen. The digital screen 5 hire has been effectively used for social media live feeds. The LED screen was used by the GMHBA health zone for hosting of a social media live feed. The LED screen was also effectively used by the Melbourne’s UNI open day that was held in the year of 2015. The biggest advantage of using a LED screen is that it does not require any installation procedure. One can just plug the system and start playing. It provides flawless image quality. Such kinds of screens are best suited for both outdoor viewings as well as for indoor viewing.

Outdoor LED screens – the most convenient way of displaying digital contents

An outdoor LED screen is one of the most cost-effective methods for fulfilling the entertainment and advertisement purposes. Such kinds of screens are usually two-dimensional in nature. A Digital Screen 25 is one of the most used outdoor screens that are capable of capturing the view of almost about fifteen thousand to twenty thousand people. It has been very effectively used for a campaign for advertising the defence jobs. The display contained ten videos and audios of recruitments along with real army soldiers as well as equipment.

Digital Screen 5 is another high-quality bike billboard that is capable of capturing the view of a large number of people. Same goes for the human billboards. It has been very effective used at Swettenham for showing the videos of the horses that are on sale. The videos displayed using the LED screen has helped in grasping the attention of the public and this has eventually helped in increasing the sale of the horses. It is the most convenient method of displaying advertisements as at a single time the larger number of audiences can be attracted. The mainly used for portraying dynamic advertisements and this also serves as an entertainment purpose for the audience and also for reducing the boredom of the audiences. An additional feature of the screen is that the screen can also be raised by up to 2.5 meters from the ground for giving the audiences a better view of the content that is displayed.

Merits of Hiring a Marketing Agency

When you hire a Digital Marketing Agency you don’t need to stress of promoting your business as you will have left the work to advertising specialists. They give an extraordinary help to building up the business in different angles. Moreover, they reduce the worry of the entrepreneur. Since enlisting an advertising agency, isn’t something to consider joke. You should invest some energy to get fitting data about the organizations you choose to work with and what decisively would be the extent of their work.

A Key to Achieve Branding Goals:

Web Marketing is the most applicable and least demanding approach to achieve the customers and this is the very purpose for the prominence of advertising agencies. These create targeted campaigns to attract new customers to your site using highly effective yet saving money methods.

The marketing situation has totally changed in global world. The creativity changed the significance of publicizing. The organization and brand are publicized to make the people familiar with the brand name.

Prior, organizations have limited choice to promote their brand on Print and Electronic Media, which was very costly. The time has changed now and social networking assumed control, companies are currently exploring advanced media which is very economical.

Establish Roles and KPIs:

It is critical to be clear about what you need done when and set clear deadlines and targets for the agency to work. Ensure that I have normal contact focuses with customers & clients. There is no excuse behind why you, as the customer sitting on the opposite side of the fence. Incredible correspondence is a certain fast track to marketing ROI. The most ideal approach to tell your marketing agency what you need done and when is to set guidelines for what you.

Uses of Latest Technology & Tools:

To get successful marketing results you need the right tools to screen your records, track information and attempt other marketing tasks. By employing a marketing agency for your business, you spare time and cash as well as save money on buying exceptionally expensive marketing tools and technology.

Why Is It Recommended to Hire Marketing Agencies?

Answer is quite straight-forward. The marketing agency has a team of professional experts who know about online media. They know extremely well how and when to utilize the online aptitude to get the best results utilizing advertising strategies. Every expert has an alternate idea when they collaborate it will make wonders. Numerous successful effective organizations are controlled by incredible pioneers, who might be specifically working with you. A digital agency does not restrict itself to simply promoting, but rather additionally has a decent resource of resource of excellent content writers and SEO experts.


Consider conversing with a specialist to discover what they can accomplish for your business and your online achievement. Simply no good consultant, no good results. Consequently an organization advantages a ton taking the service of a marketing agency. Without a committed team working on the promotional strategy, it is extremely difficult for the organization to enhance their sales.

Why Everyone Is In Sales

You may not initially agree with this statement, but we believe everyone is in sales. Even if your job description doesn’t include selling products or services to customers, you are still in sales. As a professional, you are constantly selling yourself. Whether you’re currently employed or searching for a new position, every day is an opportunity to sell yourself to those around you.

If you are currently in the job market, make sure you are always in “sales mode” and working on your personal brand. Every resume submission, email exchange, and interview is a sales pitch. A helpful way to approach the situation is by considering yourself as a product in a store. If the hiring manager could walk up and down the aisles to choose the product (candidate) he thought would best fit his needs, what would make him choose you?
When you are shopping for flat screens TVs, what do you look for? Reliability? Performance? Cost? Consumer Complaints? Drawbacks? Differentiation factor? Here are a few things to consider when branding yourself:

§ What are your benefits?

§ What are your drawbacks/weaknesses?

§ What makes you better than the others? What makes you impressive?

§ What’s your image?

A crucial part of selling yourself during the job search is your resume. Your resume is like an advertisement for you, and it is responsible for creating interest and communicating your strengths as a candidate. If your resume’s content doesn’t stand out, there is a very small chance you will be selected for even an initial phone interview. You can make your resume stands out by listing your most recent and relevant work, any training you’ve complete or certificates you have earned, your key accomplishments, and impressive statistics directly relating to your job performance.

You should also evaluate your on-line presence as this will improve or degrade your personal brand. We will address your on line presence in future articles.

If you’re currently employed, you are selling yourself to your coworkers, managers, and clients. Having confidence in the ideas, skills, and qualities you bring to the table goes a long way with selling yourself to the people around the office. Upper management will take notice of an employee who shows initiative, is a natural leader, is always professional, has confidence in his abilities, and produces superior work.

Regardless of your position or employment status, don’t underestimate the fact that you are selling your personal brand every single day in every single interaction.